Kristiyan Srebrev

• Led the end-to-end product design for a B2B SaaS platform, supporting cross-functional teams and improving experiences for customers during migration and growth, from research and ideation through high-fidelity prototyping and launch.

• Directed customer-centric design system and interaction patterns, achieving 90%+ adoption while enabling the design team with reusable components and reducing component detaches by 50% over a quarter.

• Partnered with product and engineering teams to align design decisions with business objectives, contributing to over $500K revenue growth from the feature sets developed by the teams I was in.

• Mentored designers and influenced design culture by conducting over 10 user-centered and rapid prototyping workshops and lectures.

• Drove product innovation through interactive prototypes that supported user research, validated design decisions, and accelerated the ideation phase with the data science team using AI tools like Bolt and Figma Make.

• Led product design execution, driving continuous improvement through user research and aligning solutions with the B2C platform's business goals.

• Crafted user-centered interfaces and experiences while actively contributing to the codebase and overseeing implementation to ensure design fidelity.

• Coached in design thinking and facilitated user testing and iterative improvements to enhance the overall experience.

Led a design team of 3 and contributed to two core products, aligning user experience, research insights, and execution.

Directed company strategy and operations, ensuring efficient workflows and consistent delivery of high-quality experience.

Led end-to-end product design for web and enterprise applications in cross-functional teams, adopting IBM's experience, visual design and interaction patterns.